Engine and HBO tapped me to create a simple, powerful and flexible design direction to spread across their enormous national social campaign in partnership with Rock the Vote in advance of the 2020 presidential election.
The campaign leverages Bayard by Vocal Type, a typeface inspired by protest signage from the civil rights era 1963 March on Washington for Jobs and Freedom, and named for an important advisor to MLK, and advocate for both civil and gay rights. Bayard added gravitas and meaning to a design system that had to exist as straightforwardly as possible.
Video created by Engine
Engine and HBO took the direction and ran with it: mailing out over 10,000 voter kits and garnering over 90 million social impressions in an effort to inspire as many people as possible to put on their masks, and get out there and vote. Click here for the full case study.
Agency: Engine