katherine killeffer
0
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Tribeca Festival

The now famous Tribeca Film Festival first debuted in 2001, created to re-energize the cultural scene of downtown NYC in the wake of 9/11. Twenty years later, in the wake of Covid, Tribeca once again sought to reawaken the energy of New York as they rebranded to the Tribeca Festival—two weeks filled not only with screenings, but also podcasts, art, VR experiences and more.

Our team developed an extensive and vibrant brand identity for Tribeca’s expansive new reach, creating a celebratory and eclectic mix of colors and letters meant to represent the reopening of a city that was ready to party in-person, together.

The now famous Tribeca Film Festival first debuted in 2001, created to re-energize the cultural scene of downtown NYC in the wake of 9/11. Twenty years later, in the wake of Covid, Tribeca once again sought to reawaken the energy of New York as they rebranded to the Tribeca Festival—two weeks filled not only with screenings, but also podcasts, art, VR experiences and more.

Our team developed an extensive and vibrant brand identity for Tribeca’s expansive new reach, creating a celebratory and eclectic mix of colors and letters meant to represent the reopening of a city that was ready to party in-person, together.

Agency: Pentagram