We turned a complex 40 page report on JP Morgan Chase's $100 million+ investment in Detroit into a two minute social video, featuring Detroit lettering artist Joseph Alessio bringing their most impressive statistics to life with everything from Motown records to hub caps.


Across the board, Detroiters loved it, and the campaign beat every social benchmark previously set by JPMC. It was a unique opportunity to lead a design forward campaign for a corporate bank.