Aussie Rules, a campaign for Aussie Haircare, focused on hair care products that let you forget about hair anxiety and enjoy life instead. Our video, starring Graydon Sheppard (of "Shit Girls Say" fame), garnered over 7 million hits on Youtube, lots of press (AdWeek, The Today Show and more), and a second episode one year later.
I developed a new campaign visual identity, convincing the brand to not only move from their signature B&W to color photography, but also to photographing outside, in the elements–to capture the free-spirited nature of the brand. I led art direction for both print ads from concept through launch.
Agency: McGarryBowen