Style Rituals was founded by top fashion stylist Colleen McCann as a luxurious atelier that caters to your mystical and spiritual needs both inside and out. After years styling runways and photoshoots for big name brands across the US, coupled with residencies at the Four Winds Society and a shamanic retreat to Peru, Colleen combined her passions to build this unique, beautiful brand in a space overwhelmed with patchouli and rainbows.
Colleen came to me with a strong desire to utilize illustration to build a brand image of effervescence and spirituality while maintaining a high level of customized luxury. She wanted strong but sketchy line work (my favorite!) reminiscent of fashion sketch illustration, but to also incorporate pops of her seven color palette (representative of the seven chakras in the body) to add magic and intrigue. We decided on vector illustrations done with a hand feel of added "sketchies" to achieve a crisp silhouette, which I then filled in with watercolor abstractions painted by hand.
This was a huge project - I created 26 illustrations in just 3 weeks to coincide with the launch of Style Rituals.
Colleen needed "sneak peek" illustrations for her homepage to represent her variety of services, along with secondary scenes (incorporating the homepage images) for the service pages themselves. She also wanted in a very unique contact page illustration (featuring a variety of old fashioned cards from postcards to quotes infused with personal meaning) and a realistic portrait to use on her bio page.
This project was out of this world amazing. It's not often that I get to draw crystals, sage bundles and perfume bottles for a client, and the assignment really pushed me out of my comfort zone to create fashion world-esque illustrations while still infusing my own signature use of color and line. It was a treat to help build a brand from the ground up with illustrations - I've included a lot of the work here, but you can see the full oeuvre on the Style Rituals site here!