Remember & Recycle


A campaign to rewire New Yorkers’ plastic waste behavior, by targeting them at the most crucial moment - when they’re going to throw it away.


The campaign would work with the myriad of trash cans currently in New York, and help NYC on its mission to reach zero waste by 2030. And because trash cans are virtually everywhere, it reinforces habitual changes.


This is a concept campaign. interested in bringing it to life? let’s chat!

Photography from National Geographic.