Advertising, Art Direction

Campaign: 2016 Q4 PITCH

Role: Lead AD - Full digital/social campaign concepting - including manifesto/script writing, visual comps and write-ups for pitch deck

Deep Focus brought both me and my partner back in on a Nespresso pitch for a Q4 social campaign that pushed sales of their newest machine, the Vertuoline Evoluo. We created a campaign that highlighted Nespresso's obsessive commitment to sustainable practices from bean to cup (including recyclable pods that its competitor Keurig does not offer) and unmatchable quality, while also educating the American public on the fact that the Vertuoline machine is capable of brewing the American definition of a full "cup of coffee," not just an espresso. By creating engaging content and placing it in innovative social spaces (from a series of Medium articles to a in-depth Facebook canvas experience), we were able to produce a thorough holiday package for Nespresso to reach potential buyers in a meaningful way.

Agency: Deep Focus