Humorously emotional ballad sung to the tune of American classic “This Land is Your Land.” Tune speeds up with increasing bravado throughout song.
Slow pan over rolling fields of grain and mountain ranges, a wide desert and lush forests, all made of potato chips, flavor cue ingredients and the Lay’s global flavor bags.
You’ve asked for flavors, from other places, And so we’ve done it, cue happy faces,
Pan over foodscape of India - the turrets of the Taj Mahal are made out of Lay’s Tikka Masala bags.
First up is India, we’ve brought you Tik----ka, That’s right, Masala as a chip. Crunch.
Pan over foodscape of Greece - Tzatziki bags and wavy chips are laid out to form the ocean besides the white washed villages of the Greek isles.
We’ve got Tzatziki, yes it is Greek-y. These chips have dill and, they’re oh so wavy
Pan over to foodscape of Brazil - Picanha bags represent the green mountains of Rio in the background of a beautiful beach.
The next’s Picanha, it’s from Brazi---il. It’s tastes like steak, and chimichurri. Crunch.
Pan over to foodscape of China - Szechuan Chicken bags make up sections of the Great Wall of China.
But wait there’s more, yes - meet Szechuan Chicken,It’s huge in China, and finger lick-in,
Pull out to reveal the edges of this food world, and the behind the scenes creation of it. A man leans into the scene to place a final chip in the Great Wall to complete the tableau, stands up and smiles as he pulls a chip from one of many Lay’s bags around the table. He bites, smiles and walks off stage as the VO grows and pans over the whole series of foodscapes.
Go out and try them, they’re so de---li---cious. Also, you could win travel themed prizes. Crunch.
Graphic treatment of four bags and CTA animate in.
CTA: With Lay’s Passport to Flavor, the world is your chip. Try all four Global flavors, collect miles, and you could win everyday.