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LAY'S DO US A FLAVOR

Campaign: 2016 Do Us A Flavor

Role: AD - Concepting for 360 campaign around Lay's annual flavor contest including comps, TV script writing, social

Concepting around Lay's newest flavor campaign, promoting 4 new flavors in a competition with 4 existing flavors. I created a holistic campaign concept, including a preroll script, social and experiential components for the pitch.

Agency: Deep Focus